Analysis of Bauer Media

History of Bauer Media

“The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates in 19 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide.”

http://www.bauermedia.co.uk/about/our-company

In the UK, Bauer media reaches over 25 million people. The media forms that they use are magazines, digital, radio and TV.

Homepage

In the center of the homepage there is a montage of constantly changing images advertising the different media forms that they use.

There is also the amount of people that this media company applies to and it shows that there is a mass audience that this applies to and there are lots of different brands that Bauer Media have. Because there is such a large audience this reaches there is likely for there to be brands that apply to niche audiences and mass audiences alike.

The mast head is on the slides and it stands out on the background which follows the convention of having a masthead that stands out to show what it is.

This is one of the advertisements for one of the mass media brands that is included in Bauer Media because it is very well known all over the UK and appeals to a large audience.

This is aimed at a niche audience because not many people listen to this radio station compared to how many people reach Bauer Media. Not many people have heard of this radio station and the people that listen to will be loyal to it.

The colour scheme for the home page is blue and white, with the main headings being blue font on a white background and then the links being on a blue background with white font.

 Genre of Texts

The genre of the texts varies throughout Bauer because of the different media forms it includes. For example, the genre of texts about classic cars will be very different from the genre of the texts that appear in the mother and baby link.

Audience

Again, because of the mass audience that this media station applies to, the audiences also vary depending on what media form you are looking at. Some of the media forms are aimed at niche audiences who only have a small audience who are loyal to them and who know a lot about the certain top e.g. country walking. However, some of the media forms have a mass audience with a large amount of people listening/watching/reading about them e.g. 4 music.

Also, Bauer Media reaches a large audience because it has included social media links and contact details which everyone can access so it will be available at all times for people to access.

Furthermore, there is a section on Bauer Media where you can select your age and gender and you will be generated a selection of media forms on the website which may appeal to that particular age and gender.