Advert Research 1

Bic Advert

The image on this advert represents the woman as being strong. This is shown by her stance and how she is looking directly into the camera and smiling. The image is a medium show of the model as it is showing the head and shoulders of the model. The background is out of focus and white means that the image which means that everything in the foreground stands out well and is easily seen.

The font on this advert is serif which means that it has curves however it is easy to read and stands out well on the advert. The fact that it is quite a large font also means that it is easy to read and it stands out well on the background. As well as this, the fact that the font colour is black on the white background it stands out well on the white background. The statements on the advert are all short and snappy, and are all interconnected which creates a positive representation of the brand as it shows that they are inclusive of all people.

The brand Bic is a popular brand for stationary and this advert is showing how females can be represented. There has been a brand identity created through the colour yellow, which is associated with the brand Bic. As well as this, the logo also creates a brand identity because it is associated with the brand and people know what the brand is, mainly just for the logo.

The reason for the advert is International Women’s Day which is a positive reason behind the advert which shows how Bic is inclusive of all people and means that the advert will be positive for the brand and could improve sales of products made by Bic.