Statement of Intent

Statement of Intent

I am making an advert to advertise Bic stationary, which shows that it can be used by all people and to show that Bic as a brand is inclusive for all people. The TA for my product which I am advertising is very varied. For example, the stationary that Bic produces can be used by everyone as there is lots of stationary they produce e.g. pens, pencils and highlighters. It can be used by students who are in college and university as well as adults who are in work. The advert is most likely going to be aimed at females because of the model being female and the fact that the reason for the advert is International Women’s day, showing the fact that Bic are inclusive for all.

My image is going to be right of the advert with the caption being on the left, both of equal sizes in order to show the importance of both things in my advert. The model will be looking directly into camera and she will be represented as a strong female which breaks the stereotype of adverts with female in where she is represented as weak. Bell Hooks, who is a feminist, would appreciate this because I am breaking the traditional representation of women.

My background will resemble the background on the original advert, which is blurry and out of focus so the model and caption is what is in focus as they are the most important things on the advert.

My advert will appear on places such as the side of buses and train stations so it will be viewed by a large amount of people each day. This will be effective in targeting my TA because, as previously mentioned, it will be viewed by a large amount of people where my TA are likely to be, and as  my target audience is very large and varied, it will be useful where it has been placed.