One of the websites which I have decided to research is the fashion magazine Vogue.
The logo of Vogue is
featured on the website. The font that has been used is associated with Vogue,
which creates a brand identity for Vogue as people all over the world associate
this logo with Vogue and know what Vogue is because of this logo. This logo is
featured on the website in the top left corner and it is on every single page
of the website. This logo can be clicked on any page of the website and to be
able to go back to the homepage of the Vogue website.
The search bar on the Vogue
website is on the top of the website and is also featured on every single page
of the website. It can be easily accessed and has an appeal to a large
audience. Each section of the search bar directs the page to a different
section which is featured in Vogue. As well as this, there is also a ‘More’
section with further links to be taken to ‘People and parties’, ‘Miss Vogue’,
‘Mini Vogue’ and ‘Subscribe’. This makes the website very interactive and the
audience can choose which part of the website that they want to look at so the
audience doesn’t have to look at every single section of the website.
Social media links also
increase the interactivity of the website. It means that people can share what
they have found on the website on Facebook, Twitter and Pinterest as well as being
able to E-Mail the website page to friends. This encourages more people to view
the website which is positive for Vogue as it brings more money with each click
and appeals to a wider audience.
There is also a subscribe
button for the Vogue magazine, so the audience are able to receive editions of
the magazine each month. The buzzword ‘FREE’ encourages people to subscribe to
the magazine because they feel like they will be getting a reward from it, the
‘FREE gift’. Furthermore, the magazine usually cost £2.50 so this deal means
that people will get more than what they paid for, which is a further
encouragement for the audience to subscribe to the magazine.
The most recent cover of Vogue is featured on the top of the website so
audiences will be able to pick out straight away what the most recent cover is.
As well as this, there is a small description of who stars on the cover so text
receivers know who it is: ‘Oprah Winfrey stars on the August 2018 issue of
Vogue, styled by Edward Enninful’. The text receivers will need some western
knowledge to understand who Oprah Winfrey is, as well as some knowledge of
fashion in order to understand who the stylist is.
Another website that i have decided to research is the fashion magazine, 'Elle'.
Much like Vogue, the logo
of the magazine is also featured at the top of the website homepage and stays
on the top of the screen, depending on which page of the website you are on.
The font is also associated with the magazine, which creates a brand identity
for the magazine as people will internationally know what magazine this logo is
from. As with the Vogue website, if you are on any other page, the Elle logo
can be clicked which will return the viewer to the homepage.
Similar to the Vogue
website, there is a search bar on the Elle website which allows audiences of
the website to select which makes navigation of the website easier as audiences
don’t have to click through the whole website to find the section which they
want to look at. There is a lot of sections to choose from, which shows that
the creator of the website wants to appeal to a wide range of people and not
just at one type of person.
In addition to the search
bar, there is also a selection of the top five stories of the day which the
audience can click on. There is a diverse selection of stories that aren’t all
aimed at the same person, which also increases the audience which the website
will aim at. However, this being said, all of the stories appeal to people who
are likely to be interested in fashion rather than anything else, which could
in some ways limit the audience and who the stories will appeal to because they
are all in some was related to the same thing.
The final website which I am going to research is Grazia.
Following the convention of the other two websites which I have
researched, the logo of the magazine is in the top left corner of the website
and is there on every single page. Furthermore, the font and colour creates
synergy because it is the same and the logo is associated with the magazine,
which is known worldwide.
Furthermore, following the
convention of a website, the search bar allows the audience to search the
website if they don’t want to have to search through all the website. There is
many categories and sections which the audience can look at and they are for a
wide variety of people, not just one person which increases the audience of the
magazine as it doesn’t mean it is just for people who enjoy fashion etc.
To increase the
interactivity of the Grazia website, social media links are used. This means
that stories can be shared to social media sites such as ‘Facebook’, ‘Twitter’,
‘Instagram’, ‘Pinterest’ and ‘Google Plus’. This means that more people will be
able to see the stories that are published in Grazia and so this increases the
audience of the Grazia magazine.
Much like ‘Elle’
magazine, a large number of stories are also published on the website which can
appeal to a large amount of people. They don’t just apply to one category,
there is many categories that the stories can belong to such as ‘Life’, ‘Celebrity’
and fashion stories as well.
Following
my research of websites for fashion magazines, I have discovered that the
conventions of the website include the logo of the magazine to be at the top of
the screen as well as on every single page that the website has. Furthermore, a
search bar is also on every single website which shows that it is a convention
and it makes navigation around the website easy. Finally, there is also social
media links on each of the websites which I have researched which means that
the magazine stories can be shared to social media which increases the amount
of publication the magazine gets.
Super magazine and target audience research - well done.
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