Bauer Media Research

Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.

Bauer Media Group entered the UK with the launch of Bella magazine in 1987. They became the third largest publisher in Britain. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008.

Bauer launched magazines such as Take a Break and Grazia as well as radio brands such as KISS FM UK and Magic as well as regional radio brands across major UK cities. Bauer Media also broadcasts TV music channels including The Box TV, joint with Channel 4.

The audience of the forms which Bauer launched varies depending on what it is, not every audience is the same. There are some media forms which apply to a mass audience, which is an audience which consists of a large amount of people. The media forms from Bauer which apply to a mass audience is 4 Music, Grazia and Magic.

Some of the media forms which Bauer launched appeal to a niche audience, this is an audience which have an interest in a particular subject which is not popular with everyone. Examples of media forms which apply to a niche audience from Bauer are Kerrang, LandScape and Bird Watching

In the UK, Baeur reaches over 25 million consumers. Their portfolio includes heat, KISS Grazie, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. They are Britain's biggest magazine publisher.