Research of Target Audience

The target audience of my magazine is going to be 16-25-year olds. As well as this, the demographic of the target audience is group A and B, which means that their parents are of higher social class and have jobs such as a doctor or a solicitor, meaning that they have high paying jobs. Bauer media has a large amount of media forms which people will be looking for. These will apply to either a niche audience which is a small but very loyal audience who are interested in things which aren’t popular, or as a mass audience which has a large audience which appeals to lot of people.

The target audience is quite wide so I will make sure that there is features on my magazine which will apply to all of the age range.

16-18-year olds

This group from the target audience has just left school or college. This means that they will be looking for a magazine which offers cheap and affordable clothing which is still classed as high fashion.

19-21-year olds

This group of the target audience is likely to just be starting university or a full-time job. This group will also be wanting to look for cheap and affordable clothing that will last a long time as they will be just becoming financially dependent on their own.

22-25-year olds

This group of the target audience is likely to just be finishing university and starting a full-time job with their own salary. They will still be looking for cheap and affordable clothing as well as makeup and other beauty products.