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September Edition

August Edition

First edition of Hello Fashion

The mast head is bold and colours a lot of the page. Also, the model is not covering it so we can see the full thing, which is a convention of the first edition of magazines.

There is a pug which is a purple circle introducing it is a brand-new magazine and introducing the genre, that it is a fashion magazine.

Each of the stories which are featured on the front are all in large font so they are easy to read, as well as being in sans serif font, which also makes it easier to read.

Synergy is created with the white font as it is all the same. Further synergy is created through the mast head being red which matches with the models dress and the purple stands out as it is not any of the colours on the rest of the magazine.

Photograph Feedback

The model was following the convention of looking into camera, with a very serious expression which I beieve makes her look strong. When I conducted target audience research into what people think of the image, they liked the strong pose as well as the red top she is wearing.

In this image, my model is unconventionally looking away from the camera and sitting in front of a tree. From the target audience research that I conducted, the audience liked the way that she is not looking into the camera, as well the accessories that she is wearing.



Here, the model is again not looking into the camera and is in motion. I also conducted target audience research on this, the audience liked how natural the image is as she was in motion when i took the picture.

Research of Websites

I have chosen to research 3 fashion magazine websites so when i create my own website I can draw inspiration from these as these show the conventions which are relative of a fashion magazine.

One of the websites which I have decided to research is the fashion magazine Vogue.

The logo of Vogue is featured on the website. The font that has been used is associated with Vogue, which creates a brand identity for Vogue as people all over the world associate this logo with Vogue and know what Vogue is because of this logo. This logo is featured on the website in the top left corner and it is on every single page of the website. This logo can be clicked on any page of the website and to be able to go back to the homepage of the Vogue website.

The search bar on the Vogue website is on the top of the website and is also featured on every single page of the website. It can be easily accessed and has an appeal to a large audience. Each section of the search bar directs the page to a different section which is featured in Vogue. As well as this, there is also a ‘More’ section with further links to be taken to ‘People and parties’, ‘Miss Vogue’, ‘Mini Vogue’ and ‘Subscribe’. This makes the website very interactive and the audience can choose which part of the website that they want to look at so the audience doesn’t have to look at every single section of the website.

Social media links also increase the interactivity of the website. It means that people can share what they have found on the website on Facebook, Twitter and Pinterest as well as being able to E-Mail the website page to friends. This encourages more people to view the website which is positive for Vogue as it brings more money with each click and appeals to a wider audience.

There is also a subscribe button for the Vogue magazine, so the audience are able to receive editions of the magazine each month. The buzzword ‘FREE’ encourages people to subscribe to the magazine because they feel like they will be getting a reward from it, the ‘FREE gift’. Furthermore, the magazine usually cost £2.50 so this deal means that people will get more than what they paid for, which is a further encouragement for the audience to subscribe to the magazine.

The most recent cover of Vogue is featured on the top of the website so audiences will be able to pick out straight away what the most recent cover is. As well as this, there is a small description of who stars on the cover so text receivers know who it is: ‘Oprah Winfrey stars on the August 2018 issue of Vogue, styled by Edward Enninful’. The text receivers will need some western knowledge to understand who Oprah Winfrey is, as well as some knowledge of fashion in order to understand who the stylist is.

Another website that i have decided to research is the fashion magazine, 'Elle'.

Much like Vogue, the logo of the magazine is also featured at the top of the website homepage and stays on the top of the screen, depending on which page of the website you are on. The font is also associated with the magazine, which creates a brand identity for the magazine as people will internationally know what magazine this logo is from. As with the Vogue website, if you are on any other page, the Elle logo can be clicked which will return the viewer to the homepage.

Similar to the Vogue website, there is a search bar on the Elle website which allows audiences of the website to select which makes navigation of the website easier as audiences don’t have to click through the whole website to find the section which they want to look at. There is a lot of sections to choose from, which shows that the creator of the website wants to appeal to a wide range of people and not just at one type of person.

In addition to the search bar, there is also a selection of the top five stories of the day which the audience can click on. There is a diverse selection of stories that aren’t all aimed at the same person, which also increases the audience which the website will aim at. However, this being said, all of the stories appeal to people who are likely to be interested in fashion rather than anything else, which could in some ways limit the audience and who the stories will appeal to because they are all in some was related to the same thing.

The final website which I am going to research is Grazia.

Following the convention of the other two websites which I have researched, the logo of the magazine is in the top left corner of the website and is there on every single page. Furthermore, the font and colour creates synergy because it is the same and the logo is associated with the magazine, which is known worldwide.

Furthermore, following the convention of a website, the search bar allows the audience to search the website if they don’t want to have to search through all the website. There is many categories and sections which the audience can look at and they are for a wide variety of people, not just one person which increases the audience of the magazine as it doesn’t mean it is just for people who enjoy fashion etc.

To increase the interactivity of the Grazia website, social media links are used. This means that stories can be shared to social media sites such as ‘Facebook’, ‘Twitter’, ‘Instagram’, ‘Pinterest’ and ‘Google Plus’. This means that more people will be able to see the stories that are published in Grazia and so this increases the audience of the Grazia magazine.

Much like ‘Elle’ magazine, a large number of stories are also published on the website which can appeal to a large amount of people. They don’t just apply to one category, there is many categories that the stories can belong to such as ‘Life’, ‘Celebrity’ and fashion stories as well.

Following my research of websites for fashion magazines, I have discovered that the conventions of the website include the logo of the magazine to be at the top of the screen as well as on every single page that the website has. Furthermore, a search bar is also on every single website which shows that it is a convention and it makes navigation around the website easy. Finally, there is also social media links on each of the websites which I have researched which means that the magazine stories can be shared to social media which increases the amount of publication the magazine gets.

Bauer Media Research

Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.

Bauer Media Group entered the UK with the launch of Bella magazine in 1987. They became the third largest publisher in Britain. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008.

Bauer launched magazines such as Take a Break and Grazia as well as radio brands such as KISS FM UK and Magic as well as regional radio brands across major UK cities. Bauer Media also broadcasts TV music channels including The Box TV, joint with Channel 4.

The audience of the forms which Bauer launched varies depending on what it is, not every audience is the same. There are some media forms which apply to a mass audience, which is an audience which consists of a large amount of people. The media forms from Bauer which apply to a mass audience is 4 Music, Grazia and Magic.

Some of the media forms which Bauer launched appeal to a niche audience, this is an audience which have an interest in a particular subject which is not popular with everyone. Examples of media forms which apply to a niche audience from Bauer are Kerrang, LandScape and Bird Watching

In the UK, Baeur reaches over 25 million consumers. Their portfolio includes heat, KISS Grazie, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. They are Britain's biggest magazine publisher.

Research of Target Audience

The target audience of my magazine is going to be 16-25-year olds. As well as this, the demographic of the target audience is group A and B, which means that their parents are of higher social class and have jobs such as a doctor or a solicitor, meaning that they have high paying jobs. Bauer media has a large amount of media forms which people will be looking for. These will apply to either a niche audience which is a small but very loyal audience who are interested in things which aren’t popular, or as a mass audience which has a large audience which appeals to lot of people.

The target audience is quite wide so I will make sure that there is features on my magazine which will apply to all of the age range.

16-18-year olds

This group from the target audience has just left school or college. This means that they will be looking for a magazine which offers cheap and affordable clothing which is still classed as high fashion.

19-21-year olds

This group of the target audience is likely to just be starting university or a full-time job. This group will also be wanting to look for cheap and affordable clothing that will last a long time as they will be just becoming financially dependent on their own.

22-25-year olds

This group of the target audience is likely to just be finishing university and starting a full-time job with their own salary. They will still be looking for cheap and affordable clothing as well as makeup and other beauty products.

Research of Similar Media Products

This magazine follows the convention of the model looking into camera and it placed in the middle of the cover. The shot used is a medium shot of the model which is also a convention of a magazine. Furthermore, the masthead being at the top of the cover also follows conventions. The model’s pose of her hands being on her hips represents her as a strong woman as well as still being represented as feminine as she is wearing a dress. Her makeup look is quite natural with nothing too flamboyant and her hair is natural. Her dress links to the background of the cover as they both are relating to nature. The orange fonts, which have been used for the off leads, creates synergy with the masthead because they are all the same colour. Furthermore, the masthead creates a brand identity as people associate the font with the Vogue magazine and it is well known all over the UK. Her being in front of the masthead represents her as being quite important as well as showing that the whole masthead does not have to be seen for people to know what the magazine is.

This magazine also follows the convention of the model looking straight into camera. A medium long shot is also used which is also a convention of a fashion magazine. On this cover, the model is represented as less feminine, particularly within the clothes that she wears, and her short hair. The blue shirt is stereotypically male and her short hair represents her as quite masculine. Her stance with her hands in pockets is not following conventions of a female fashion magazine because she looks very masculine. The masthead follows the brand identity of the magazine, as the font used is associated with the vogue magazine. On this magazine, the red colour of the font creates synergy as all the stories are in the same colour. The red stands out well from the background which makes it easy to see the stories. Again, the model is in front of the masthead suggesting that she is more important than this and is the main feature of the magazine. Also, this suggests that people will know what the magazine is because of the font used which is well known and associated with Vogue.

This magazine also follows the convention of the model looking directly into the camera and being centre frame. The shot type is a full body shot which doesn't follow the convention of a magazine because it is normally a medium close up. The pink also creates synergy with all of the off lead and feature stories being in pink. It is a convention of Vogue magazine for the stories being in the same colour as the masthead. The masthead follows conventions by being at the top of the magazine and in the same conventional font used on every Vogue magazine, which is the font which is associated with the magazine. The background of the magazine makes sure that the font and colours can be seen. The model is made to look feminine with the pink jacket she is wearing, however, the contrast of the blue jumper goes against stereotypes as blue is mainly a masculine colour. Her pose is quite feminine and she is looking like she is a strong female. Her makeup is quite natural however it is quite dark around the eyes which puts a lot of emphasis on her eyes.






This magazine also follows the convention of the model looking straight into the camera and the shot type that has been used also follows the convention of being a medium long shot. The red, white and black creates synergy as all three colours are used lots on the cover. The white is the most featured colour and creates synergy with the mast head which is in white font. The model on this cover is behind the mast head which suggests the masthead is the most important feature, which is different to the other front covers of Vogue which I have researched. The colour of the background means that the font will stand out as the colours are very different.

Best 6 Photos

My Initial Response to the Briefs

The brief that I have chosen to use is Brief 3, ‘Magazines and online’, a fashion magazine. I have chosen to do a magazine because when studying the media course, for me magazine was the most interesting section, and I feel like I know the most about this media form compared to the other media forms which the other briefs are aimed at. Furthermore, as I am included in the target audience which the magazine will be aimed at, I think I will be able to create a magazine which applies directly to the audience as I know what will be required to go in it to make it appeal to the audience. Throughout the media course I have studied, we have spent a large amount of time analysing magazine front covers and have also had experience creating a front cover of a magazine, which I enjoyed thoroughly and it meant that I was not restricted and could be as creative as I waned, which I really enjoyed.

Statement of Intent

Statement of Intent

I am making an advert to advertise Bic stationary, which shows that it can be used by all people and to show that Bic as a brand is inclusive for all people. The TA for my product which I am advertising is very varied. For example, the stationary that Bic produces can be used by everyone as there is lots of stationary they produce e.g. pens, pencils and highlighters. It can be used by students who are in college and university as well as adults who are in work. The advert is most likely going to be aimed at females because of the model being female and the fact that the reason for the advert is International Women’s day, showing the fact that Bic are inclusive for all.

My image is going to be right of the advert with the caption being on the left, both of equal sizes in order to show the importance of both things in my advert. The model will be looking directly into camera and she will be represented as a strong female which breaks the stereotype of adverts with female in where she is represented as weak. Bell Hooks, who is a feminist, would appreciate this because I am breaking the traditional representation of women.

My background will resemble the background on the original advert, which is blurry and out of focus so the model and caption is what is in focus as they are the most important things on the advert.

My advert will appear on places such as the side of buses and train stations so it will be viewed by a large amount of people each day. This will be effective in targeting my TA because, as previously mentioned, it will be viewed by a large amount of people where my TA are likely to be, and as  my target audience is very large and varied, it will be useful where it has been placed.

Backgrounds for my advert

Background Options

This background would be good for my advert because it is similar to the original advert I am using and it isn't too harsh to take away from the picture of the model.

This is also an option for a background for my advert. This is because it is not in harsh focus again so it will not take away from the photo of the model. However, the colours on this are quite dark so it may not be suitable with the photo of my model.

This may be useful for my advert because it is out of focus and this means that the model will be easily visible and the text caption will be also. As well as this, the light colours won't contrast with the photo of the model and the colour of the fonts.

This background is an option as well because of the fact that it is blurred and the colours are light so they will not interfere with the colours of the model and the colours of the font.

This background is also suitable for my advert. It is also blurred so there is no focus on the anything in the background so the focus will be on the model in the foreground. However, the colours are quite dark again which might contrast with the colours used on the model and the font.

This is also an option for the background of my option. This will go with the theme and purpose of my advert, which is to sell stationary. As well as this the background is blurred and the colours are light so they will not cause any contrast with the model and the colour of the font.

Advert Research 2

Colgate Advert

The image on this advert is a close up of the model showing just her fact and part of her neck. The model is breaking conventions as she is not looking directly into the camera however she is following conventions as she is smiling. This creates a stereotypical representation of women that she is smiley and happy all the time. The background is a mix of colours, of red and blue which makes the model stand out.

The font is sans serif which means that it is very easy to read. There are varying sizes of the font depending on how important the statement being said is, as well as this, the boldness of the font also is varying. All of the font is white which means that it stands out on the red background. The statement ‘A WHITER SMILE INSTANTLY’ is the largest font on the advert which suggests that it is the most important thing on the advert and is the most eye catching. The font style for the word ‘INSTANTLY’ is different to the rest of the font on the advert which suggests that it is the most important word on the advert and the creator of the advert wants the audience to notice it the most.

The red, white and blue creates a brand identity because those colours are associated with the brand ‘Colgate’. There is also synergy created through the colours as all of the font is in white and the toothpaste tube which is also featured on the advert has red, white and blue on it. As well as this, the logo of Colgate is featured on the advert which is also associated with the toothpaste, and it is known nationally that Colgate is toothpaste.

The purpose of this advert is to sell the toothpaste which benefits the company, Colgate. The buzzword ‘INSTANTLY’ is used which could persuade the audience to buy the toothpaste as it is represented as the best toothpaste to own. As well as this, the whiteness of the model’s teeth could also persuade the audience to buy the toothpaste because the advert gives the suggestion that the toothpaste will result in your teeth being as white as hers, so people will want to buy it.